Premium Petfood Brands is a leading brand in the purchasing, sales and marketing of dog and cat food in the Benelux market, having acquired extensive experience with the premium brands Smølke and Rodi, along with other brands. We maintain a large network – 1,200 sales outlets altogether – of pet speciality stores, garden centres, garden supply stores and agricultural stores. Our dedicated young team of pet-food specialists have extensive expertise in the marketing and sales of dog and cat food. Since we liaise closely with purchasing managers, retailers and consumers, we are always up on the latest trends in the market, and we will use this knowledge and expertise to help you build a strong and competitive brand.
We have successfully built two strong premium brands – Smølke and Rodi – in the Benelux market in recent years. These two brands are sold at more than 1,200 sales outlets in the Benelux market.More information about our brands?
Established in 1967, Rodi has been the leading brand for meat products for dogs for more than 45 years. Rodi is the oldest leading brand for both freezer foods and sausages for dogs.
Autumn 2015 saw the introduction of a new product line: Raw4Dogs. Raw4Dogs (made by Rodi) is a complete food based on fresh meat inspired by the natural diet of our dog's ancestor, the wolf.
There are always times when you want to spoil your dog that little bit extra. Autumn 2015 saw the introduction of a new product line: Smølke Fresh Steamed Meals.